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This course gives you a practical grounding in strategic management — You’ll explore business models, revenue design, and scalability, then learn to analyse a company’s environment using industry-standard tools like SWOT, PESTEL, VRIO, and Porter’s Five Forces. Finally, you’ll cover the forward-looking side of strategy: digital disruption, risk management, and scenario planning. Real cases turn theory into skills you can apply right away.
Course Content
1. Definition & Importance
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lesson 1: Definition & Importance
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Quiz 1
2. Evolution of Business Strategy & Key Concepts in Strategic Thinking
3. Strategic Management Process
4. Business Environment Analysis
5. Markets and Competitors Analysis
6. Risk Management in Strategy & Adaptability
Assignment
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