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This course takes you from understanding how businesses make money to generating and executing the ideas that keep them competitive. You’ll start with business models, revenue design, and scalability, then explore digital transformation and disruptive innovation. From there you’ll build the creative side of strategy — proven brainstorming techniques, how to foster a culture of innovation, and how to turn ideas into results you can measure. Real cases ground every concept in practice.
- Types of Business Models — how companies create, deliver, and capture value.
- Revenue Streams & Scalability — designing revenue and growing without growing costs.
- Digital Transformation & Disruptive Innovation — how technology reshapes industries.
- Creative Thinking & Brainstorming — techniques like SCAMPER, Mind Mapping, and Six Thinking Hats.
- Building a Culture of Innovation — leadership, collaboration, and removing barriers to creativity.
- Implementing & Evaluating Innovation — turning ideas into action and measuring their impact.
Learning Resources
Learners will have access to:
- An LMS for accessing course materials and tracking progress.
- Lectures will be delivered as a Live Session online.
- Presentation slides, Pdfs and a recommended further reading lists.
Assessment and Grading
Your performance will be evaluated based on:
- Complete the lessons: Active participation and completion of all 19 module lessons.
- Quizzes and Assignments: Regular assessments after each lesson or module.
- Final Project with presentation: A practical project to apply analytics skills in a real-world scenario.
|
Assessment Component |
Percentage |
|
Complete the Lessons |
25% |
|
Quizzes |
25% |
|
Final Assignment with Presentation |
50% |
|
Total |
100% |
Support and Contact Information
Email: info@sm-college.co.uk
Phone: +447770717044
Technical Support: For LMS-related issues,
contact: info@sm-college.co.uk
Office Hours: 10am – 3pm Monday – Thursday
Course Content
1. Business Models & Innovation
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Lesson 1. Types of Business Models
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Quiz 1

