Business Plan Strategies & Categorising

This course teaches learners how to turn strategy into a credible, investor-ready business plan. It covers the essential components of a strategic business plan, the writing craft needed to make a plan clear and persuasive, and the segmentation and targeting strategies that give a plan strategic focus. The emphasis is on alignment — ensuring every section flows from the organisation’s mission, vision, and strategic goals — and on avoiding the common pitfalls that cause plans to fail. Worked examples and templates help learners produce a plan that works both as an internal roadmap and an external communication tool.

Learning Resources

Learners will have access to:

• An LMS for accessing course materials and tracking progress.
• Lectures will be delivered as a Live Session online.
• Presentation slides, Pdfs and a recommended further reading lists.

Assessment and Grading

Your performance will be evaluated based on:

• Complete the lessons: Active participation and completion of all lessons.
• Quizzes and Assignments: Regular assessments after each lesson.

Support and Contact Information

Email: info@sm-college.co.uk

Phone: +447770717044

Technical Support: For LMS-related issues,

contact: info@sm-college.co.uk

Office Hours: 10am – 3pm Monday – Thursday