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This course explores how organisations build brands, communicate with markets, and influence buying decisions. Learners study strategic branding, advertising, and market positioning, then integrated marketing communications (IMC) and media strategy for delivering a consistent message across channels. Real cases show how brand and marketing choices translate into competitive advantage.
Learning Resources
Learners will have access to:
- An LMS for accessing course materials and tracking progress.
- Lectures will be delivered as a Live Session online.
- Presentation slides, Pdfs and a recommended further reading lists.
Assessment and Grading
Your performance will be evaluated based on:
- Complete the lessons: Active participation and completion of all lessons.
- Quizzes and Assignments: Regular assessments after each lesson.
|
Assessment Component |
Percentage |
|
Complete the Lessons |
25% |
|
Quizzes |
25% |
|
Assignment |
50% |
|
Total |
100% |
Support and Contact Information
Email: info@sm-college.co.uk
Phone: +447770717044
Technical Support: For LMS-related issues,
contact: info@sm-college.co.uk
Office Hours: 10am – 3pm Monday – Thursday
Course Content
Branding, Advertising & Market Positioning
-
Lecture 1: Branding, Advertising & Market Positioning
-
Quiz 1
Digital Marketing, social media & Content Strategies for Business Growth
Consumer Behaviour & Market Psychology
Assignment
A course by
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